American Apparel causes outrage again with new advertising campaign that uses ‘underage porn’

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The offending photo ad, which we have partly covered

American Apparel have been caught up in another Twitter storm after shoppers complained that their back to school campaign used ‘underage porn’ to sell clothes.

The image that really caused outrage was this Instagram snap which was uploaded to the UK account and features a school girl bending over and exposing her underwear, bum cheeks and legs from a provocative angle.

It has since quickly been removed – although other campaign images featuring short skirts and cropped tops aplenty are still featured on the shopping site under the ‘back to school’ section.

One angry Twitter user said: ‘American Apparel – their ‘back to school’ skirts fuelling Lolita fantasies and rampant sexism a plenty.’

Whilst others deemed it a ‘rank company’, said the campaign was ‘gross’ and ‘unnecessary’.

The high street store has come under fire before for using nudity and sex to sell clothes – in 2011 they used a young topless model to promote ‘natural beauty’ and in 2009 they had a campaign banned for using imagery that could be seen to sexualise children. (METRO)

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